Why we builtthe Lab.
SportsXLab was founded in Zurich in 2024, built on one simple observation, with a long scroll behind it.
The world's best training knowledge isn't in textbooks. It's in people: S&C coaches, analysts, and physios working in professional sport every single day. Until now it stayed there, behind locker-room doors. We're bringing it out. Course by course, vetted, honest, and concrete enough to use in tomorrow's training.
The journey.
2024
The idea. An evening in the locker room of a youth academy, and one sentence that stuck: why does nobody outside this room know this?
2025
The Zurich studio, the first twelve experts, and the first thousand learners on the platform.
2026
124 courses, 41 experts, and clubs from three leagues working in the Lab. And we're only getting started.
What we believe.
Practice beats theory.
Every course comes from people who applied what they teach this very week.
Vetted or not at all.
Our advisory board reviews every course before it goes live. What doesn't hold up professionally doesn't get published.
The stage belongs to the experts.
Their name, their presence, 90 percent of the revenue. We stay in the background.
Founded by.
Nadja FurrerCo-founder
Former 400-meter runner, then a sports scientist in federation-level elite sport.
Silas KellerCo-founder
Built learning products before this, and believes good teaching should never be a question of budget.
